The recent buzz about the $41 million invested in Color has been causing alot of noise around the web and I have heard many many opinions and reviews.
Thought I would add mine for what its worth.
Colors is not about social groups and public spirited service helping people re learn how to interact with each other.
For the first time ever it has shocked me at the stealth nature of the app. Apart from the simply invasive nature of the data that it can access from your handset….
For details of what the app reads from your handset have a read here and click the permissions tab (edited to add that the link is no longer viable as the color presence has been changed)
Back to the funding….the technology that gathers the data is advanced and complex algorithms have been ( are being ) developed. The images stored in themselves are data, imagine 3d Streetview being constantly built up over time – surely the ultimate UGC machine.
Take it further – analyse the patterns and densities, the data is invaluable and even better universally and continually updated over time. Horizontal data mining and all by default.
So if it catches on ….the only caveat being that it is worryingly invasive and seems not to care about that aspect.