Just been spammed by yet another banner selling the concept of mobile advertising via Yaho0.
Now I know well that ex Google Marissa Meyer is making great changes to the dino domain Yahoo, but why oh why has she not rebranded?
It must be nigh on impossible to resurrect a Dodo brand in this era of Friends Re united, MySpace, Facebook…..
My personal feeling is that I would not currently own up to a Ya who account, but then again oil tankers turn slowly I guess?
As for differentiating mobile ad spend – this is but a momentary blip. How we access the internet will be irrelevant and obviously personal/mobile. OK so no I want to rebrand mobile into personal….yup.
One brand I do sign up for is Pinterest – image sharing supremacy by being subtle.
I just couldn’t let this one pass! Having read the Mashable post on Google not allowing their new launch Glasses to be resold/ loaned etc I just had to wonder why on earth not?
Surely if you launch an innovative new product like this you would want as much exposure as possible? Or am I being naive here, and what they are trying to do is control who gets access to this test run? Geek chic accessory or a cool new connectivity device? Either way if I had that sort of funding available….probably wouldn’t be queueing up for these, or at least not until the touch screen model becomes available ;)
Quote from Mashable post:
“You may not resell, loan, transfer or give your Device to any other person. If you resell, loan, transfer or give your device to any other person without Google’s authorization, Google reserves the right to deactivate the Device, and neither you nor the unauthorized person using the Device will be entitled to any refund, product support or product warranty.”
Quote from Google TOS
Resale and Gifts
You may not commercially resell any Device, but you may give the Device as a gift, unless otherwise set forth in the Device Specific Addendum. Recipients of gifts may need to open and maintain a Google Wallet account in order to receive support from Google. These Terms will also apply to any gift recipient.
Privacy? Well I would expect to get fleeced on Facebook – and obviously Instagrab know what they are doing in the market place – must have learned the Color way lol
The market is just not quite ready to wholeheartedly abandon all privacy rights – there may be no denying the inevitable but steps along the way please? With all the bluster surrounding image sharing privacy issues the one sign for me that data farming is the new pyramid scheme came with the realisation that sites that I totally sibscribed to and trusted have the same terms.
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And this from a site that I trusted and deemed relevant and informative. The price you pay I guess?
So where does this leave the future of data farming? Either you accept albeit sadly that data farming is the new monetization online or you resume life online under one of your alts. It’s relevant data just not connectable and arguably valueless.
Have they folded or shut up shop? Or are they waiting for the privacy acceptance levels to settle?.
Did the product fail or was the launch badly managed or both?
Was Mr N naive to think that users would not mind the t and c’s on the mobile app? Or just a wistful assumption that no one really reads them anyway?
There is little doubt that the big money is still chasing this mobile data gold mine, think imgur and Apple’s recruitment for the ex execs of Color ( ref ATD )
If say you wanted to get around people’s natural scepticism of the invasive nature of the data draw down, you could always try a different launch tactic.
The advent of the disposable camera and it’s popularity at weddings gives rise to the potential for a practically disposable ( Economy model sounds better!! – an additional handheld device ) sim enabled device. Then say for an International Event ( dammit just missed the opening ceremony f the Olympics, Obama in Ireland but hey you get the pictures ) the company distributed free devices that auto uploaded to a website illustrating the enet from all angles. Now geo tag and date tag the images and what a valuable record in time. Layer over a mapping interface through chronological order and what a massive layer of images you would be curating.
And maybe over time folk would get used to sharing images more freely and who knows then what they may overlook?
Mobile – the attractions and the trends.
Why is mobile content consumption growing exponentially? There are many factors at play here – but lets start with the first premise of mobile. Yep, that is it – it’s mobile, portable, with you when you are out and about, commuting travelling, in waiting rooms, coffee bars, librarys – so whereas you once bought a paper at the station, boarded a plane with a chicklit that weighs more than your make up bag…now that super shiny Samsung Galaxy Note ( current aspirational device of choice ) slips into your clutch bag, or your briefcase, or even your pocket.
These handheld devices – neatly encapsulates tablets, pads and smartphones of all sizes – are able to provide literature, movies, photos, social sharing, reviews, price comparisons, maps, local search, shopping lists, mobile payments, updates, alarms, torches, spirit levels KK the list is a lot longer than this page and my attention span can stand.
So we have devices that deliver convenient content on demand. The rise in the popularity of e readers and the vast array of ebooks available grow the market in the same way that cheese and onion and salt and vinegar made the ready salted crisp market share evolve.
Video and streaming , film, video, television broadcasting – next