Centricity comes around again…..

What is missing from all the multitiude of so called social apps is a sense of purpose. By that I mean a sense of common purpose, and I don’t mean badges, karma and Mayorships – although I kinda like karma 🙂 

Lets look at some of the hyped hit list:

Color
On the surface lets all whizz about snapping away, sharing images with whoever is near by. Ephemeral sharing at best. Humans have forgotten how to communicate I do get that – just tune in to a pack of teens on any street corner to confirm, worse still check out their text messages. Lets await Bill Nguyen’s next re-release – maybe I have missed something? ( Apart from the open cast data mining aspect )

Localmind
A geo location focussed app that just hasn’t quite got there yet in spite of the massive hype post sxsw. Possibly one reason for the slow adoption could be the reticence of the Europeans over the overtly gregarious nature of the Americans who may well have embraced it but the cultural differences could be holding back mass adoption. Talk to strangers? Goodness me, no!

 

Whats wrong with giving these apps a purpose, a centricity?  Is it the old adage “build it and they will come” and then discover a use for the app?

Twitter springs to mind here somewhat…..

So to play Devil’s Advocate now:

Color – Obama is set to visit Ireland, ensure everyone en route of his tour has a smartphone and Color downloaded, now that would be something to see lol

Localmind – Make the purpose of asking question with a remit to promote the location, a tourist board on line. Disclaimer – I have been awarded the honour of Localmind Recruit for Portumna 😉

Is it really wise to put the future market in the hands of teenagers?(Not to mention the millions of VC dollars) Yes teenagers, whose communication skills are legendary? May be, maybe not….

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About Callieo

Lives with a pack of salukis in the middle of fields in Galway, shares said fields with some warmblood horses.
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