What next? Lets segregate pet owners? Add your household data to your profile? Owned by/In a relationship with two dogs and three cats? – Expect pet accesories and food offers.
Lets not forget culinary preferences – we need options for omnivore/carnivore/vegetarian/vegan/gluten free. More neat niche advertising magnets.
But just wait up a moment – If you – like me – are fed up of spam, then maybe this targeted advertising is not such a bad thing after all? Lets face it I am sooo fed up with Living Social offers which are not local and definately not for me lol!
BUT and this is a massive caveat, why should Zuckerberg earn his billions through selling MY data admittedly freely given. How about we have a look at a fairer concept – I will tailor profiles and provide comprehensive data, provided that you reward me properly. Not just random discounts but a proper return for my data.
Room for discussion?