Just been spammed by yet another banner selling the concept of mobile advertising via Yaho0.
Now I know well that ex Google Marissa Meyer is making great changes to the dino domain Yahoo, but why oh why has she not rebranded?
It must be nigh on impossible to resurrect a Dodo brand in this era of Friends Re united, MySpace, Facebook…..
My personal feeling is that I would not currently own up to a Ya who account, but then again oil tankers turn slowly I guess?
As for differentiating mobile ad spend – this is but a momentary blip. How we access the internet will be irrelevant and obviously personal/mobile. OK so no I want to rebrand mobile into personal….yup.
One brand I do sign up for is Pinterest – image sharing supremacy by being subtle.