My OH has just returned from a work meeting enthused by the latest brand centric social media hot topic. I awaited eagerly to hear of this edgy and new business focussed marketing revelation. In due nerdy style I sent him a chat message
“Well, send me the link then?? “
No formalities here, chit chat pleasantries not even an emoticon to spare 🙂 Digit poised over teh enter button I awaited the revelation.
Ping, chat message received
Not quite what I was expecting but some very nice autumnal scenes from my boards lol
Instant reaction was to reply incredulously:
“Corporate marketing, new, this has been around for years!! Did you not search for my account? ”
At this he actually looked up from his Sony Xperia Z1, ( tapping away with the stylus does rather remind me of the kids on their little Nintendo DS versions – hope he doesn’t lose as many pens as the kids do! )
“Actually no I haven’t added any contacts ( Linked In Speaker here) I was hoping you would set it up for me?”
Oh the limitless potential….letting me loose on setting up a discovery tool! Now let me see, oh yes kittens obvs, English roses – as a hint you see?, Tiffany collections – more hints…..
Can you just see the homescreen filling up?
Anyway back to the topic of why Pinterest is the latest marketing meteor….
I never did get a clear answer as to why the company in question was looking at the social media scene not as to why they thought that Pinterest could be made to work for them.
Scroll back a few years and in terms of new marketing breakthroughs, any social media would do – but Facebook had the greatest returns – widest reach, still has.
Evolution brings Twitter to the heights, trends, hashtags, breaking news. Undoubtedly the noise from Twitter brought analytic results for the marketers. Hmm, the click throughs and engagement rates with certain new online demographics? Early adopters being
nosecurious and exlorative types.
So now to Pinterest. An image discovery and sharing platform which has many attractions, beautiful images abound and stylish outfits adorn slender models, elite brands and aspirational pages are mandatory starting points. Most users have some form of wishlist, wishful thinking, one day, iWant ( guilty ) boards where we collate our dreams. Newest wave of explorers well versed in the model now engage and share comfortably. The boundaries that once made us shriek like girls are now within our expanding comfort zones. The ease of acceptance on multi device shows either an extreme ignorance of the data we are agreeing to share or an expanding comfort zone. ( Hello Color – nice to see you back in the image sharing market )
SO. Is it the platforms that are garnering the returns in marketing terms or the early adopter demographic that are more observant of potential discovery?