Author Archives: Callieo

About Callieo

Lives with a pack of salukis in the middle of fields in Galway, shares said fields with some warmblood horses.

Trending in social media and why are patterns emerging.

My OH has just returned from a work meeting enthused by the latest brand centric social media hot topic. I awaited eagerly to hear of this edgy and new business focussed marketing revelation. In due nerdy style I sent him … Continue reading

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Time and Tides – Yahoo/Woohooo………Please Re Brand?

Just been spammed by yet another banner selling the concept of mobile advertising via Yaho0.   Now I know well that ex Google Marissa Meyer is making great changes to the dino domain Yahoo, but why oh why has she … Continue reading

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Stained Glass

I just couldn’t let this one pass! Having read the Mashable post on Google not allowing their new launch Glasses to be resold/ loaned etc I just had to wonder why on earth not? Surely if you launch an innovative … Continue reading

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Privacy Piracy

Privacy? Well I would expect to get fleeced on Facebook – and obviously Instagrab know what they are doing in the market place – must have learned the Color way lol The market is just not quite ready to wholeheartedly … Continue reading

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Color – is it really all washed up?

Have they folded or shut up shop? Or are they waiting for the privacy acceptance levels to settle?. Did the product fail or was the launch badly managed or both? Was Mr N naive to think that users would not … Continue reading

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Futures – One

Mobile – the attractions and the trends. Why is mobile content consumption growing exponentially? There are many factors at play here – but lets start with the first premise of mobile. Yep, that is it – it’s mobile, portable, with … Continue reading

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Random geo musings……

Another update Edited to add   Current hot trends for development appear to be split between geo spatial / local and image sharing. Most focus is being spent on developing for mobile devices, but to step back to a fuller … Continue reading

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