Disgruntled ex-employee……….

The last few days has seen the rapid rise in “Disgruntled ex employee” posts on the ‘net, so much so that I have donned my cyniCallie persona to question the integrity of these posts.

Overkill?
A personal blog post arguing a genuine feeling of disgruntledom would pass the credulity bar but when it is replicated allover ( see links below for multiple posting disorders ) the web it starts to stink of spin.

Just Google (or Bing – note to MS Binging just doesn’t cut it the same as Google it )  James Whittaker and you will see a mass of links and discussions Google vs Microsoft. Bodes well for his future employment – can just see HR googling him for references…..

So, JW leaves Google stating that they no longer encourage experimental 20% projects, where providing that your core function ( the 80% ) is kept to standards, Google encourage other splinter projects.

“The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus.”

Link

Another link to same stuff

And…

Who IS this guys PR Agent???

Coverage worthy of Posh and Becks?

OK OK get the picture…

Yes, Google is a business. Google does have responsibilities to shareholders, investors, employees the works so yes it is a corporate body. I don’t think anyone could argue that point…money doesn’t just talk. Money dictates. Microsoft shareholders must be worrying about the new ethos.
Image
So he decides to leave Google for Microsoft? To leave a company that is openly committed to the future of the web, be it social or corporate…..for a company that wants the future to be viewed through a slightly grainy old window, wooden framed even. Just my opinion but he is mad lol

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Wild West Web

In fairness the game is open, no one can say for sure how the internet use will evolve, that is down to the users en masse. Can’t deny the figures at Facebook, but FB is just the evolved Friends Reunited ( social again ) Twitter is growing so fast, but is it intuitive to manage?

Back to the anti-social Google accusations…..on the day the news breaks that Kevin Rose is joining the team Google. Last laugh anyone…

Seriously though – when do alarm bells start to ring? Integrity and transparency are uber buzzy. Authenticity is pretty up there too.

Microsoft – recent issues with licencing, struggling with mobile ( Post about the Nokia lumia 800 coming soon )  – just sayin’

[/cyniCallie]

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Data Mining vs Conversation

Data mining – such a cold hard feel to it. But in essence, all it really is, is information gathering, and just perhaps we ought to be grateful that the information is gathere/harvested without ever troubling us nor even flickering our consciousness.

And yet, as humans, is that sterile one way traffic a satisfactory transaction?

In the good old days, and here I am talking about the archetypal Arkwright’s corner store ( ok so only a few will know what I am referring to here…)

Once upon a time you entered a corner shop, the bell over the door alerting the shopkeeper of your arrival, you would approach the counter and …….start up a conversation. A conversation which is a two way dialogue, the purpose of which is two fold – information gathering on the shopkeepers part and information gaining on the potential purchasers part. “Two way” being the key point. You could add dynamic, human contact, local knowledge ( aka gossip?) – but the point is that the conversation is a fundamental human social interaction.

 

OK so not everyone wants to engage in a conversation when buying a bag of sugar, but on accasions the human touch of a dialogue can genuinely enhance the experience.

So data clusters around transactions? ( Transactional data ) Some data pre empts the transactional data – think geolocational triggering mobile events.

 

Who benefits from all this data aggregation?

Do we the punters get served more targetted spam adverts? Personally not convinced – just take a glance at my Groupon / Living Social offers – I won’t elaborate but needless to say not targetted to my needs in any aspect and as such extremely negative influence – if you can’t get that first step right how can I trust you in future?

ooops off track again….back to the who benefits question. The only winner in the data gathering game is the broker of said data.

The transaction in question being the one where data is sold for cold hard cash. Every marketer will acknowledge the value of data – just look at my semi rant above? Targeting is vital in any credible brand campaign.

Now I am off to have a look at how mobile phones relay data…..all the apps we so freely install and leave dormant on our handsets ad infinitum.

 

 

 

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Find Us On Facebook?

The banners are spawning in shop windows, on the footer of advertising posters, on business cards, fliers everywhere a brand should be.

But why issue such a pointless challenge? The obvious answer has to be that if you adept enough at search then you will indeed be able to find anything on Facebook. However if you are a mere mortal like me, you may indeed be fazed by the myriad of options – are you searching for a page? A place? A Profile? Hell, even all three……

*goes back to Google*

What search terms should you enter and more to the point where do you start your search from….your home page?

Ok lets say that you do manage to successfully navigate the labrynth that is Facebook these days and find a page ( Profile/place/photograph album/wall…) what are you expecting to find?

Find Us On Facebook……to see our latest special offers? To get advance notifications of our newest range. To see our new locations, to see where we are based, to learn more about our business……..

At least offer a reason for finding on Facebook or add a QR code with the direct link to the page you want them to visit.

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FBi – it’s not all about me

“Timeline has changed the media landscape” “ No it hasn’t” debates continue. FWIW Timeline only highlights what you have already publicly shared on one single site. It makes for a pretty design feature but it is essentially superficial in that all the information that it aggregates you have already shared publicly. OK so it may highlight the fact that you shared some dubious photos many years back but you can always hide that in the timeline and highlight the highpoints on your soon to be landing page. A mash up of memolane and about.me but only from the single viewpoint.

My FBi profile only reflects one facet of my personal profile and that is my fault if you like. I use individual media sites to reflect different assets of me-ness. Just as I would behave in slightly different manner in different RL settings – formal, informal, personal, impersonal, professional and playful.To be really headline worthy and not just slow news day I would like a timeline that reflects all aspects of me-centricity – a sort of portal reaching out across the world wide web returning photos, posts, comments on blogs, tweets, shares.Last word on Facebook – for me I would probably embrace it fully if it was not fronted by MZ. Take Bill Gates public profile for example, think Steve Jobs public persona and then you have public profile of Mark Zuckerberg.I am on FBi inspite of him – but I am also damn sure he could not care less and is laughing all the way to his bank! 🙂

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Glitch – The New Glee?

This last week has been all about Glitch – the latest and as we write still in Beta last minutes test MMORPG
( massive multi player online role playing game don’t you know? 😉  )

Farewell cruel world.......

Glitch is the latest creation and I use the term creation advisedly, from the Tiny Speck team led by Stewart Butterfield of Flickr fame. This must have been one amazing project to be involved in, creating worlds and streets, characters and games, trials and even a few tricks along the way.

The graphics are amazing and the sequences of learning tasks and events are testing enough so that you can’t necesarily fly through the levels. Although one or two must have lived 24/7 online – respect to you guys 🙂 – lets just hope the developer team don’t decide to have one last reset?

You create and personalise your avatar as usual, clothing, masks and disguises abound in this world! You then procede on a number of learning tasks to show you how to navigate the world, which is pretty intuitive to be fair.

The last reset was interesting – the countdown in Beta to the last reset where all previously amassed worldly goods were wiped clean led to a riot of parties across the map. Many were gleefully abandoning their goods along the way, decorating forests with jars of fireflies and glittering emblems, filling caves with glittering sparkly rocks

Links to a great collection of them here.

The very last reset was upon us and a collection of final parties in hell ensued – Hell is where you go if you forget to eat and run out of energy btw, little graves with SIH littered the streets ( SIH – may mean Squishing In Hell referring to the way to escape Hell is by squishing eleven bunches of grapes )Post Reset the world was quiet, everybody dashing around after the very same tasks and resources. Many remarked on how few butterflies were about – maybe we are supposed to hatch and release ? Two days of manic task mastering to ensure properties were duly purchased and various levels attained before the final curtain.

Midnight – well the final moment – arrived and now there is one last test before the fascinating Glitchian world opens for all.

[Child Like Petulance]  I can’t wait!  [/CLP]

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Each to their Own – Social Media polarizing to find their own niches?

Now that the noise has somewhat abated on the Google+ front, time to look back on the development of the social networks and how they are finding their niches in the worldwide market place. Some of these networks are driven with specific aims in mind – I may have touched upon this before * Data Mining – Opencast – Facebook……*
No one is forced to use the networks so the issues of data donation is a personal choice.
Note to self *wonders if Facebook would recognise Red Herring as a real name*
However transparency and privacy are issues which do need addressing. Especially if you condone or appear by inactivity to condone minors using the networks. 7.5 million under thirteens on Facebook and rising, this is a demographic that do not understand privacy and data and this is an area of contention. Responsibility for this lies where? With the parents or guardians of these children, educators in schools, the network itself must take some degree of ownership.Looking at the top five popular networks, there is an evolution of centricity appearing. A clustering of common denominators around niche subjects. That said I was blogging about ego centricity and Facebook and subject centricity and Flickr, YouTube, MySpace some time ago.

Google+    – Although has been described as “as a niche geek community ”  it has alot going for it’s format alone and yes there is a nice clean feel to the membership at the moment, lets hope that endures. The format allows sharing of a topic, a blog post, a photograph, an opinion, a video – content is it’s multi facetted formats – and then allows a conversation to develop centred on the original post. The ultimate peer review site?
Circles are possibly not yet fully thought through, there needs to be some format for set open circles, private members open circles and obviously your personal private circles.

Disclosure: ethereal elite and eclectic elite are two of my personal favourites and I will leave it up to your imaginations as to who is in which 😉

Another brilliant feature is Hangouts – a sort of video chatroom for ten allowing a realtime video conference. Google+ must be the only time you get to hangout with Sergey Brin and Michael Dell….

Twitter – Short shout outs and link sharing are Twitter’s main strengths – best for breaking news and discovery. However it has reached a critical mass where spam is unavoidable and issues such as repetition and validation have been highlighted recently. I am spending far less time on Twitter, however if there is a big news story breaking it is by far the best view in town, reactions from real people through to branded (and verified ) accounts, although even the inestimable Jon Snow has been known to be overenthusiastic with his sharing. Must be hell to be famous lolI still love the nature of Twitter, especially the excitement and energy you can find on there. Again depends on who you are following, looking at some users feeds well lets just say nothing here. Following the riots was fascinating car cash tv with an aside of reality tv for good measure.

Facebook – Mass market, the Friends Reunited of the last 5 years and social media starter for kids. Privacy settings a maze you need a handbook to navigate and the walls? So over as my husband has now joined! 😉
You can create lists but to my mind they are all the wrong way round….Great for families to keep in touch. Minefield for kids – Parental Guidance required!

Linked In – Job Club for unemployed or disenfranchised professionals. Brilliant resource for the HR departments though, almost more so than Facebook – history immutable.

My_________ – the artist formerly know as MySpace to be rebranded by JustinTimberlake as the network for musicians and fans, crowdsource your songs. An excellent example of the polarizing into niche networks – a social network aimed directly and music creation and consumption. I could well see this being the new itunes for buying and discovering new music.
Watch This Space

Blog post thanks to the Glitch downtime – Beta Bunny is gathering screenshots for the big launch
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Touch Screen Navigation – RIP keyboards?

For some time now, I have been exploring the mechanisms that deliver content to screens, whether on a iPhone, Tablet device, laptop or even a legacy PC (Joke! – I for one in no way agree with the bloggers espousing the call that the PC is dead  – think gaming industry!!)

Do we have Steve Jobs alone, to thank for this? The advent of the iPhone exposure and the iPad world domination – think of the iPhone as the training course (TSN for beginners if you like) then follow up with the ubiquitous iPad with added Flipboarding and you have advanced TSN.

I truly hope that this advert fro Corning Glass is the way of the future. Instant and wherever. I have been thinking about thedestination of the web and got as far as any screen. I now think it will be any intelligent surface!

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